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Eastern
Client: Smith Corona Corp., Cortland, N.Y.
Agency: Partners & Shevack, New York
Copywriter: Eric Weisberg
Art Director: Scott Thomas
Producer: Alyson Kurnit
Director: Robert Lieberman
Photographer: David Leach
Smith Corona, best known for making typewriters, emerged from Chapter 11 bankruptcy in February, hired Partners & Shevack in April (after a review), and now has an $8-10 million corporate image campaign from that shop.

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