Client: Levi Strauss & Co., San Francisco
Agency: Bromley, Aguilar & Associates, San Antonio
Creative Director: Federico Traeger
Art Directors: Ed Flores, Rafael Serrano
Copywriter: Diego Cantu
Executive Producer: Kim Bunch
Three spot-market television commercials aimed at the Latino communities in the Los Angeles and Houston markets use some unusual visuals to illustrate the rock-hard ruggedness of Levi’s Hard Jeans.