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Client: Pepsi-Cola, New York
Agency: Goodby, Silverstein & Partners, San Francisco
Creative Directors: Jeff Goodby, Rich Silverstein
Art Director: Rich Silverstein
Copywriter: Jeff Goodby
Post: Western Images, San Francisco
Passion often rears its head at the least convenient and most unexpected times. Goodby, Silverstein & Partners suggests that an ice-cold bottle of noncola is just what the world needs to keep those primal urges between man and woman in check in a new TV campaign for 7Up International breaking in several countries this week.

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