Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Client: Domino’s Pizza, Ann Arbor, Mich.
Agency: Campbell Mithun Esty, Minneapolis
Executive Creative Director: John Hurst
Creative Director: Rob Wallace
Copywriter: Reid Holmes
Art Director: Clark Tate
Agency Producer: Evan Petty
Director: Jeff Gorman
The problem with delivered pizza is that by the time it arrives, it’s no longer fresh and crispy. Domino’s thinks it has solved the problem with a new, high-tech Heat Wave delivery bag that contains a plastic heating element.
The first of two new TV spots supports the technology by lampooning a fictional pizza chain’s outlandish alternative, the “Oven Car 2000.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in