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Client: Recovery Engineering, Minneapolis Agency: Campbell Mithun Esty, Minneapolis Executive Creative Director: Rick Gibson Art Director: Brian Flis Copywriter: Rodney Huff Producer: Carol Vincent Music: Bilous DiBucci, New York 3D/CGI Effects: Tape House Digital, New York.
Recovery Engineering’s first network TV campaign aims to distinguish it from competitors like Brita by positioning its PUR Plus water pitcher as the first to filter not only chemicals and sediment, but also harmful microorganisms like cryptosporidium and giardia from water.

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