New Campaigns

Client: FootAction USA, Irving, Texas Agency: DDB Needham, Dallas Creative Director: Jim Ferguson Copywriter: Mark Koelfgen
Producer: Carrie Birnbaum

Professional athletes doing what they do best continue to provide DDB Needham with material for its ongoing advertising campaign for shoe retailer Foot-Action. In the sixth television spot in the series, viewers get a chance to see the game of basketball from the perspective of the Chicago Bulls’ Scottie Pippen. In the 30-second commercial, opponents on the court appear in a multitude of colors with unrecognizable faces as Pippen strips the ball from a player and drives to the basket. A voiceover remarks of Pippen: “FootAction is seeing the game as only he can . . . It’s cutting through the bodies and the motion. And dissecting with cruel efficiency anyone who gets in your way.” The spot, titled “Scottie Vision,” ends with the tagline, “For every action, there’s FootAction.” The commercial also includes a close-up of the bottom of Nike’s Air Hype Uptempo shoe as Pippen moves down the court. The ad began airing the week of Dec. 8 on national broadcast networks as well as cable television stations including ESPN, VH-1 and MTV. FootAction operates stores in 44 states, Puerto Rico and the U.S. Virgin Islands. –Steve Krajewski

Client: Churchs Chicken, Atlanta Agency: Levenson & Hill, Dallas Creative Director: Bill Hill Copywriter: John Krueger Art Directors: Jerry McPhail, Braden Bickle
Director: Rick Dublin, Dublin Productions, Los Angeles

Pablo Francisco has been in Churchs’ television advertising since July, but the stand-up comic had not been unleashed as the focal point of the broadcast promotions until the introduction of the chain’s “Party Pack” to-go menu this fall. In a new 30-second spot airing in all of the client’s regional markets, he maintains the lead role but is still in danger of being upstaged by his co-star, “Pepper.” With the small pooch sitting nearby, Francisco teases the viewer: “Hey, want some crispy, delicious Churchs Chicken, huh? Hmm . . . beg me,” he says, not noticing the dog sitting up on its hind legs. Enjoying his upper hand, Francisco commands, “Swing from a rope and sing ‘Oh, Danny Boy.’ ” Pepper, seemingly disappointed, falls to the ground with a whine and whimper. After a shot of Churchs’ spicy wings and eight-piece chicken offerings, the scene returns to the comic, now bewildered as the dog swings from a rope gripped in its teeth. Francisco will also have to share the stage with former Churchs’ ad regular, LaWanda Page. The actress’ popular Christmas spot with Santa is airing during the holidays for the fourth consecutive year. –Glen Fest

Client: Dick’s Last Resort, Dallas Agency: T3, Austin, Texas Creative Director: Rob Buck Art Director: Brian De Los Santos Copywriters: Dave Petr, Jonathan Balser

The ads look sloppy, complete with dirty Scotch tape and bottle rings. The work does not even try to deny the client’s apparent bug problems. So it seems fitting for a restaurant and pub that boasts of a “No cover charge, no dress code, no class (ever)” theme to actually point out some of its anti-Martha Stewart Living ideals in a print campaign for each of its eight markets. The chain’s careless attitude is not carried over into marketing, as taglines like “Number 238 on Dallas’ ‘must see’ list,” “For Halloween, our cockroaches will be dressed as rats,” and “Proudly announcing the opening of Denver’s only 1/2-star restaurant (and that’s on a good night)” are actually the result of several months of marketing research by the agency. It found Dick’s could best reach its core audience by playing up its “rowdy, irreverent, [and] uncensored” atmosphere. Each print piece not only caters to an individual market, but also works on specific customer bases: business and leisure tourists, locals and conventioneers, according to the shop. The campaign is running in newspapers in each of the client’s locations in Dallas, San Antonio, Chicago, Cleveland, Boston, Denver, San Diego and Myrtle Beach, S.C. Besides marketing and media planning, T3 also handles special events and promotions since winning the account last April. –G.F.