New Campaigns

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Midwest
Client: General Mills, Minneapolis
Agency: Campbell Mithun Esty, Minneapolis
Creative Director/Copywriter: Cathy Grisham
Executive Producer: Donna Gary
Director: Peter Martinez Music: Wojahn Brothers, Los Angeles
The holiday season is upon us, and far be it from General Mills to be out of the spirit. A new, all-musical TV spot for its Chex Mix cereal snack features Santa Claus as one of many who will enjoy the treat in the coming months. The 15-second spot, which broke last week, begins with a question: “What’s the perfect holiday recipe?” The answer is sung to the tune of “The Twelve Days of Christmas.”





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in