Al Harrington's Cannabis Brand Viola Asks 'What's Your Vibe?'

The brand's most significant marketing push is part of a function-over-form trend in weed

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s a typical day in the neighborhood, with a grandma fussing over her potted plants on the front porch, a young father diving into his yard work and a yogi settling in for her morning meditation.

What all three have in common, aside from living on the same street, is their cannabis use. Yet each person has a different motivation—from chilling out to getting energized to blocking distractions. So each reaches for a different type of weed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in