NEW BUSINESS: IS IT WORTH THE TROUBLE?

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As L.A. agency execs chase a burst of new business after a long, dry spell, they’re asking whether the cumbersome, early round process is worth the trouble.
‘The business climate is tougher, clients are seemingly uncomfortable with making decisions capriciously and are hiring a bevy of consultants and trying to ferret out every detail about every agency,’ said Mendelsohn/Zien, L.A.

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