CHICAGO - The name of the game in new business t" /> New-Business Boom Brings New Consultants for Reviews -- Agency Execs Are Frustrated Over Trend Toward Time-Consuming Questionnaires <b>By Beth Heitzman with Scott Hume</b><br clear="none"/><br clear="none"/>CHICAGO - The name of the game in new business t
CHICAGO - The name of the game in new business t" />
CHICAGO - The name of the game in new business t" />

CHICAGO – The name of the game in new business t" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

New-Business Boom Brings New Consultants for Reviews -- Agency Execs Are Frustrated Over Trend Toward Time-Consuming Questionnaires By Beth Heitzman with Scott Hume

CHICAGO - The name of the game in new business t

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

‘It’s not just about pitching to potential clients anymore,’ commented an agency exec who declined to be named. ‘Agencies have to treat consultants like prospects.’
A common agency complaint is that many of the newer consultants have devised questionnaires or requests for agencies that are needlessly involved and time-consuming. ‘It’s the newer consultants doing the fancy stuff,’ lamented one agency president.
Rising client interest in consultants may be causing their ranks to swell.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in