New BK campaign does a great job touting grills, not fast food

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As if poor beleaguered Burger King didn’t have enough problems, what with its owners and operators in a bad way, there was last week’s Slushygate. (Coca-Cola apologized to BK for illegally influencing a test of its Frozen Coke drink in 2002.) In the last six months, the ailing No. 2 fast-food company was sold by Diageo to a consortium led by the Texas Pacific Group. Interim agencies did interim campaigns; new owners hired new BK execs, who brought in a new lead creative agency, which had a new ecd.

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