New Biz Outreach Not So Social

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Social media is all the rage in the marketing of brands to consumers these days, but not so much among some shops in their pursuit of business, according to a new survey of agency leaders on business development trends and tactics.

Only 6 percent of the 123 leaders that consultancy RSW/US polled use social media outlets “often” when reaching out to prospective clients and 8 percent “never” use them, the survey found. And the majority of the respondents — 54 percent — rarely or never use such outlets in prospecting.

Skepticism

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in