New Big Dragon Roars to Life

Ex-Marc USA, Temerlin Creatives Form Agency in Richardson
DALLAS–A former senior creative team from Marc USA/Dallas has left the company to establish New Big Dragon, an advertising agency with a venture as its charter client.
Tom Marcantel, previously creative director, and Richard LeBlanc, formerly associate creative director and art director, worked at a senior level on accounts including Tony Roma’s, Bennigan’s, Blue Cross & Blue Shield, Subway, Children’s Medical Center and Mr. Rooter while at Marc.
The pair is joined by copywriter Kari Luna, formerly of Temerlin McClain in Irving, Texas. Her account experience includes Bank of America, American Airlines, J.C. Penney and Subaru.
New Big Dragon has set up shop in the Richardson, Texas, offices of its undisclosed client.
Said Marcantel, “[New Big Dragon is] a concept we’ve been talking about for a while, waiting for the right opportunity to come along. This account was literally handed to us and allowed us to put theory into practice.
“Our approach to advertising and marketing is an entrepreneurial one. It’s not the same old cookie-cutter plan you’ve seen thousands of times, and that’s something young companies can appreciate,” Marcantel continued.
Marcantel and LeBlanc are two of several former employees of Hadeler, Sullivan & Law who have left the firm recently since its merger with Dallas-based LMS/Marc to form Marc USA/Dallas. Partner Mike Sullivan left last year to head The Focus Agency in Irving, while partner Gordon Law was recently named general manager of Bozell Kamstra’s Austin, Texas, headquarters.
Said local Marc president David Hadeler, “When you have a merger and bring two agencies together, you’re going to have some redundancies. We feel like we have pretty decent capacity right now.
. . . And I hope [NBD] does well.”