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CHICAGO The beer world has its share of posers, but what happens when a genuine craft brewer gets its mitts on enough money to fund a national advertising campaign?
New Belgium Brewing, Fort Collins, Colo., shows off its whimsical nature and sustainable corporate culture with print breaking in April issues of 15 publications. Montage executions, created by Cultivator Advertising & Design, Denver, feature Fat Tire, Mothership Wit and Skinny Dip brews with characters like Graham Bergh who constructs gadgets out of recycled bike parts and a contingent of skinny-dippers trying to save the Cache la Poudre, one of Northern Colorado’s last free-flowing rivers.
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