New Balance Praises Trump, and Angry Consumers Are Burning Their Shoes in Protest

It's all about the Trans-Pacific Partnership

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

New Balance is facing backlash from fans after it expressed support for President-Elect Trump the day after the election. An executive of the Boston-based shoemaker noted that “frankly with President-Elect Trump we feel things are going to move in the right direction.”

Matt LeBretton, New Balance’s vice president of public affairs, shared that statement with The Wall Street Journal in the context of the Trans-Pacific Partnership agreement.  

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in