New Balance Eyes Boathouse for Expanded Role

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BOSTON Athletic footwear and apparel company New Balance is talking to roster shop Boathouse about taking on an expanded role following the client’s recent decision to pull the creative portion of its $12-15 million ad account from Havas’ Euro RSCG, sources said.

New Balance and Boathouse are discussing ideas for TV and print work expected to break early next year, but the company may also use other resources on a project basis, sources said.

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