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AT&T is addressing the economic gloom head on with a campaign that references the current hard times, but notes that the country has emerged from stronger from similar trials in the past.
The TV, print and online campaign, via BBDO, New York, uses the theme of a timeline to show how tough times spur innovation. As blue-on-white animation shows sketches of the Depression of the 1930s segueing into World War II, a voiceover states, “At AT&T, we’ve seen it firsthand for over a century.
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