New American Airlines Logo Triggers Ire and a Sense of Déjà Vu

Paint job shows that brands that scrap a classic look do so at their peril

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When American Airlines unveiled its new logo and plane livery yesterday with the usual PR bravado (“Our new logo and tail reflect the spirit of America: innovative, progressive and open to the world,” read the tweet), one could only hope that the marketing department had its seats buckled and in the forward position.

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