New Agency Takes Shape, Old One Takes Stock

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Frank Lowe’s new London agency added its sixth “equal partner” last week—DDB London’s chief strategic officer, David Hackworthy—and is still waiting on two other executives to respond to offers: JWT London managing director Mark Cadman and Lowe London ecd Ed Morris.

Sources said Cadman, a former Lowe executive, is expected to join but unlikely to resign before next month, when his one-year non-compete from Lowe expires. He declined comment.

Morris is choosing between a double-digit stake in the new shop and a substantial counter-offer from Lowe parent IPG.



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