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Interpublic Group of Cos. will soon embark on a sweeping reorganization that consolidates the marketing communications resources of more than a dozen IPG agencies under a new global network calledThe Partnership, sources said.
The effort is no small undertaking, given that it will affect 70,000 em-ployees and a slew of blue-chip, global clients that spend an estimated $40 billion a year on advertising in the U.S. alone.
Nearly every IPG shop not aligned with McCann-Erickson is affected.
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