New Ads Take Shape in Michigan

DETROIT – Brogan & Partners here has created a new tourism campaign for Michigan that draws on the shape of the state. In print and broadcast spots, the state’s outline turns into a golf course, a shopping bag, biking gloves, a sail, a fishing line and more, all to remind vactioners of the many benefits of a Michigan vacation, such as over 600 public golf courses and 3,000 miles of coastline.
Copyright Adweek L.P. (1993)