Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO – Roto-Rooter Services Corp., Cincinnati, today breaks its first-ever advertising campaign in the Chicagoland area to promote its plumbing services in a humorous manner. Outdoor boards show the lower half of a baby in a diaper and promise ‘We’ll fix any leak.’ Radio and television spots are also running during the next two months. Grant/Jacoby, Chicago, created the radio and outdoor ads; Borders, Perrin & Norrander/Portland, Ore. created the TV spot.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in