Never Too Many Players on the Field

From Namath to Brady, teaming marketers and star athletes is a winning tactic (most of the time)

By the time the offer for the pantyhose commercial came in, gridiron god Joe Namath was already well into an agonizing decline. Knees jellied by repeated trauma, left hamstring rolled up like a busted window shade, the iconic quarterback of the New York Jets played in just six games in 1973, a season in which he would throw for 966 total yards and a meager five touchdown passes.