'Never Follow' Leads McKinney's Charge for Audi

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David Baldwin mixes ephemeral imagery and hard-charging racing riffs in his newest campaign for Audi.

“Never follow” is the theme line that flows through the McKinney & Silver executive creative director’s television and print ads for the German automaker.

” ‘Never follow’ intersects the point where customer and company values come together,” said Baldwin, speaking from his Raleigh, N.C.,

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