Neutrogena Debuts Its Own Content Studio

The endeavor’s first project, a documentary film, was produced by actor Kerry Washington

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Johnson & Johnson skin care brand Neutrogena has established its own content studio, which will produce both long- and short-form unbranded material meant to inspire and inform members of the public.

“Neutrogena Studios is creating entertainment, not advertising,” said Tyler Rochwerg, a digital marketing and innovation manager at Johnson & Johnson.

Top line

The first project from Neutrogena Studios, titled “In the Sun,” is a documentary about sunscreen, skin cancer and misconceptions about who’s susceptible and who’s not.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in