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Johnson & Johnson skin care brand Neutrogena has established its own content studio, which will produce both long- and short-form unbranded material meant to inspire and inform members of the public.
“Neutrogena Studios is creating entertainment, not advertising,” said Tyler Rochwerg, a digital marketing and innovation manager at Johnson & Johnson.
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The first project from Neutrogena Studios, titled “In the Sun,” is a documentary about sunscreen, skin cancer and misconceptions about who’s susceptible and who’s not.
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