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LOS ANGELES United Online will compete against AOL during the Daytona 500 this Sunday, both on and off the track. An ad for United’s NetZero HiSpeed dial-up service will break during the NBC telecast of the Nascar race as the sponsored cars go at it between commercials.
In “Logos,” a 30-second spot by indie Bernstein-Rein, Kansas City, Mo., the NetZero car’s driver, Ward Burton, wakes up in a bedroom plastered with his sponsor’s red-and-black speedometer logo.
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