Network Market: Steady As You Go





NEW YORK – The network market continued to mark time, waiting for the schedule announcements that start this week. ‘It’s a steady-as-you-go-type market,’ said Fox senior sales vp Jon Nesvig. ‘Some weeks are more active than others.’ This week was clearly one of the ‘others.’ Said a buyer, ‘God, it’s quiet. You’re just picking things off.’ Added Foote, Cone & Belding vp Paul Rittenberg, ‘We have clients spending week-to-week in prime and they’re getting on the air. There hasn’t been a week where there hasn’t been something.’
Copyright Adweek L.P. (1993)