Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK In an unusual move, representatives of the six major broadcast networks will hold a joint press conference at NBC headquarters here on Wednesday to present their case for why advertisers should include DVR playback viewing as part of their media buys.
Nielsen Media Research next month begins tracking DVR playback data in its daily ratings reports. NMR is a unit of Adweek parent company VNU.
Excluding joint telethons for disaster relief, this is believed to be the first time all six networks (ABC, CBS, NBC, Fox, UPN and The WB) have made a joint presentation on an advertising-related issue.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in