Nets React to Teen Tobacco Talk

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Crispin, Arnold Ads Drive Traffic to Web Site
WASHINGTON, D.C.–A voyeuristic foray into the bedrooms of teenagers, who are shown answering e-mail received on thetruth.com, is featured in the next round of creative, breaking tomorrow, from American Legacy Foundation, the national anti-smoking group.
The “Web letters” campaign–by Arnold Communications in Boston and Crispin Porter & Bogusky in Miami, with graphic elements by Stiletto Design in New York–is meant to drive more traffic to Legacy’s Internet site, said Arnold creative director Pete Favat.

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