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NEW YORK — Two months after its aborted merger with Jupiter Media Metrix, NetRatings has purchased what it’s calling the “crown jewel” of its former acquisition target.
The Milpitis, Calif.-based Internet ad measurement firm said Tuesday evening that it has acquired substantially all of the assets of the AdRelevance division of Jupiter Media Metrix for $8.5 million. Founded in 1998 and based in Seattle, AdRelevance supplies information on where, when, how and how much competitors and potential clients are advertising on the Internet.
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