Netflix Spoofs Old-School Educational Films in This Epic Spot on How a Proper 'Lady' Acts

'Rules for the Modern Woman' has a brilliant twist

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you watched the Emmy's Sunday night you probably saw Netflix's "She Rules" spot, which featured some of the most powerful female characters on Netflix shows.

You may, however, have missed an epic extension of the #SheRules campaign posted on Netflix's Twitter account that same evening addressing how a proper woman should act in today's society, especially in the presence of a man.

"Female Education Series: Rules for the Modern Woman," creative agency Joan's first campaign since it launched in May, is created in the style of an old-school educational video—yes, like the ones teachers would use projectors to show students back in the day to teach them about dating, manners and how to be the perfect homemaker for your hubby.

It's got everything you would expect, including classical music playing in the background, the sound of a projector crackling and highly outdated notions about how proper ladies act.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in