Netflix Pop-Up Store Promotes Same-Gender Parenting Message

To push its film The Invisible Thread, spoof film on streamer's 'HOM' store showcases branded products same sex families 'need'

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Ahead of the release of its new film The Invisible Thread, Netflix commissioned a pop-up store to sell household products that LGBTQ+ families need to own (highlighting that they use the same objects as everyone else in the process.)

The campaign titled “HOM” has been created by Dude to address the family issues of the LGBTQ+ community, as featured in the Italian-language movie, which focuses on the life of 15-year-old Leone and his two fathers.


image
The HOM branded store front in Milan.Dude/Netflix

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in