Netegrity Taps PJA for Brand Assignment

BOSTON PJA said it has taken on a corporate marketing assignment from Netegrity, a provider of security software products.

Working with Netegrity’s director of marketing, Brian Cleary, PJA will develop messages to be used by the Netegrity sales force to reach key corporate decision makers such as CEOs, CFOs, CIOs and CSOs, the agency said. Netegrity is based in Waltham, Mass.

“We see this engagement as an opportunity to position Netegrity as a top brand in a growing category,” said agency partner Mike O’Toole. He added: “It is purely a strategy engagement now, but ads and direct mail are possibilities, breaking early 2005.” Billings were not disclosed.

The client in the recent past has worked with Benes Brand Imaging of Lexington, Mass., on ads, but the shop said it parted ways with Netegrity several months ago.

PJA has plenty of category experience, having previously worked for Internet security players such as Arbor Networks, @stake and RSA.

Independent PJA claims about $35 million in billings. Other clients include IBM Life Sciences, IMlogic, SSA Global, InnoCentive, Millipore, Perkin-Elmer and Cambridge Trust. The Cambridge, Mass.-based shop maintains an office in San Francisco.