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NEW YORK The CW network will offer advertisers the opportunity to buy “content wraps,” which it bills as an innovative way to advertise exclusively in commercial pods within its shows for next season.
Each content wrap consists of a two-minute pod containing a portion of a comic or dramatic story. The vignettes would be structured with a 15-second advertiser-sponsored lead-in, with product integration within the story, possibly an advertiser screen crawl during the story and an advertiser lead-out.
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