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Two online trading services at opposite ends of the spectrum–GS.com and BuyandHold.com–are conducting agency searches, sources said. Each has a new assignment that encompasses both creative and media duties.
GS, a Goldman Sachs venture that targets individuals with at least $1 million to invest, has contacted an undisclosed number of agencies about an account worth $10-15 million, sources said.
In addition to advertising, GS, based here, is interested in direct mail, public relations and event planning, according to RFPs distributed to agencies last month.
“They want to use [GS.com]
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