Nestle USA Names Ad Chief To Oversee $200-Million Budget

GLENDALE, CALIF. – Nestle USA last week named former Ogilvy & Mather/L.A. senior vp-executive group director Al Stefl to a newly created ad post, designed to assist the various offices currently in charge of some $200 million in advertising for Nestle’s six U.S.-based companies and 20 major brands.
‘My position is really to help the operating companies and their agencies do even better advertising,’ said Stefl, Nestle vp/advertising. ‘The ultimate goals is to get the best message to the right consumer group at the right time as efficiently as possible.’