Nestle U.S Media Account Goes to ZenithOptimedia

LOS ANGELES Nestle today said it is consolidating its U.S. media planning and buying with Publicis Groupe’s ZenithOptimedia, effective immediately.

The decision to consolidate comes as part of a global initiative to leverage Nestle’s worldwide media expenditures, resulting in strengthened, more aligned strategic plans as well as greater efficiency, the company said in a statement.

Nestle’s

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