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LOS ANGELES Nestle today said it is consolidating its U.S. media planning and buying with Publicis Groupe’s ZenithOptimedia, effective immediately.
The decision to consolidate comes as part of a global initiative to leverage Nestle’s worldwide media expenditures, resulting in strengthened, more aligned strategic plans as well as greater efficiency, the company said in a statement.
Nestle’s lead U.S. media shop had been Interpublic Group’s Universal McCann. The client spends about $550 million annually on domestic ads, per Nielsen Monitor-Plus.
Nestle
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