Nestle Reaches Out on $1.5 Bil. Global Media

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Nestle is talking to holding companies about its estimated $1.5 billion global media account, sources said.

The Swiss company’s $560 million U.S. media buying is handled by Interpublic Group’s Universal McCann. Other media shops on the marketer’s global roster include WPP Group’s MindShare, Publicis Groupe’s Optimedia and Omnicom Group’s OMD.

Executive changes sparked the search, sources said. In January, Ed Marra, president and chief executive of Nestle Canada, took over as executive vice president of worldwide marketing from the retiring Frank Cella.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in