Nestle Reaches Out on $1.5 Bil. Global Media

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NEW YORK Nestle is talking to holding companies about its estimated $1.5 billion global media account, sources said.

The Swiss company’s $560 million U.S. media buying is handled by Interpublic Group’s Universal McCann. Other media shops on the marketer’s global roster include WPP Group’s MindShare, Publicis Groupe’s Optimedia and Omnicom Group’s OMD.

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