Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Nestlé is growing its coffee business. The company has just inked a $7.15 billion deal with Starbucks to market some of its products globally—well, outside of Starbucks’ coffee shops.
The deal is pending regulatory approval. Should it make it past regulators—the companies expect the deal to close by the end of 2018—the brands will work together to figure out the best strategies for Nestlé to bring Starbucks’ products—think packaged coffee beans and coffee pods—to market globally. The deal excludes ready-to-drink products.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in