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Dreyer's has long been a steady presence in your neighborhood supermarket's ice cream aisle, but a new campaign from Goodby Silverstein & Partners aims to reintroduce this classic brand of sweets to the public at large with a very simple message: Togetherness.
That also happens to be the title of the anthem spot launching today from GS&P, which has been working on the account for nearly a decade.
"We had a brief hiatus in terms of consumer messaging on [Dreyer's]," said Jason Merideth, brand manager of Dreyer's/Edy's at parent company Nestlé USA.