Nestlé Reassigns Coffee-Mate, Looks at New Agency for Nesquik

Accounts had been at McCann L.A.

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Nestlé is finding new agency partners for the brands that are leaving McCann Erickson in Los Angeles. The Swiss global marketer is assigning U.S. marketing duties for Coffee-Mate to roster shop Publicis and is considering that firm along with Ogilvy & Mather, another of its core agencies, for the marketer's Nesquik brand.

Both agencies declined to comment, referring calls to Nestlé, which has yet to confirm.

In 2011, Nestlé spent $26.4 million in U.S. advertising support for Nesquik and $25.6

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