For Nestlƒ Nectars, Siboney Does Its Bit In Bilingual Promos

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Nestlƒ this spring and summer will look to boost awareness of its Kerns and Libby’s Kerns nectars among both core Hispanic consumers and a new group of non-Latino users with the introduction of new flavors, new Spanish-language TV and billboards, and new English-language promotions.
The advertising work is being handled by Siboney in Dallas.
To generate brand trials, Nestlƒ will drop full-page English-language FSIs touting a mail-in offer in regional markets April 25.

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