NestEggz Coupons For About.com

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NestEggz, an online coupon service, is taking a crack at offering virtual coupons to consumers on portal sites like About.com, and 11 major consumer packaged goods brands have signed on as advertisers.

For manufacturers such as Kellogg USA, Kimberly-Clark and Mott’s, all NestEggz clients, offering coupons on a publishing site is “an innovative and promising area going forward,” according to Nicole Lewis, an analyst at New York-based Jupiter.

While Yahoo! currently has an area dedicated to coupons, NestEggz coupons are embedded throughout About.com’s



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