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Practical souls that they are, Americans are apt to be suspicious of a machine that looks pretty, as if its good looks indicate it must not be hardworking and functional. This spot for a stylish coffee-making machine, the Nescafe Dolce Gusto by Krups, is prudent in making sure to show that the product’s visual appeal is matched by its utility. (Created by Marcus Thomas, the spot makes fresh use of animated footage created by McCann Erickson in Brazil.)
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