nerds’ revenge

Steve Hobson and Scott Fleming of Sullivan Higdon & Sink think they know the type of guy who’s interested in pingpong.

To put it bluntly, “nerdy loners.”

“It appeals to the kind of kids we were in high school and college,” Fleming acknowledged.

Hobson and Fleming, a creative team at the Wichita, Kan., agency, developed a language they call “geek speak” for a poster campaign to push the Wichita Table Tennis Center. It’s the kind of oddball, semi-sophisticated tongue that might have them rolling in the computer room but which elsewhere might draw quizzical glances—or a punch.

“When you think about it, Ping-Pong is a lot like the the duck-billed platypus,” reads the copy on one poster the team developed for the table-tennis center. “I mean, look at the tail. Extremely paddlesque. And then there’s, well?”

“Ping-Pong,” the ad concludes. “Now that I think about it, it’s really not much like a platypus at all.”

“It’s like the premier facility in the Midwest, and nobody knows about it,” Fleming said of the center.

Now you do.