Nelson Reprises Tax Woes for H&R Block

CHICAGO Country music legend Willie Nelson will once again spoof his own tax troubles in a television spot for H&R Block to run during the Super Bowl.

The spot from Minneapolis agency Campbell Mithun depicts Nelson hawking a “Willie Nelson Advice Doll” that answers investment and tax questions, such as whether a bass boat is a better investment than a 401(k) plan. The spot is intended to highlight the Kansas City, Mo., company’s ability to dispense sound tax and investment advice. The ad ends with another mystery celebrity that got bad advice from the doll.

“Our message is simple,” said Brad Iverson, H&R Block’s chief marketing officer, in a statement. “Consumers are frustrated with confusing tax and financial situations that affect their daily lives, and they don’t know where to turn for help.”

Jesse Peretz directed the spot, to air during the first quarter of the game. Last year’s commercial showed Nelson forced to hawk shaving cream in an effort to erase a tax debt.