Neiman Debuts Anti-Smoking Ads

The dysfunctional relationship between a smoker and a cigarette is the focus of a campaign that breaks statewide in Pennsylvania this week from Neiman Group.

While gathering research to pitch a health account from the state of Penn sylvania, Nei man found that smoking causes the brain to release en dorphins that make people feel as if they’re in love. So the Harrisburg, Pa., shop pre sented a strat egy that focused on the “needy” aspects of a love relationship and won the state’s three-year, $50 million-plus health and wellness contract [Adweek, Aug.