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Like many Texans, Slingshot copywriter David Coats found himself deluged with negative election ads in late October. Among them, a spot that showed police video of Rick Perry, who was running for gubernatorial re-election, being stopped by a cop for speeding and saying, “Why don’t you just let us get on down the road?”

Coats said, “I just couldn’t get it out of my mind. I wanted to do something that monkeyed with the absurdity of that whole thing.”

The result: a parody of the ad for client Sigel’s Liquor Stores of Dallas.



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